Why Web Developers Must Guide Clients Beyond Copy-Paste Website Requests
As a web developer, you've probably encountered clients who have no website yet but know a few competitors who do. When they finally decide to build theirs, they approach you—not with a vision for their business, but with links to their competitors' websites. "Just copy this one," they say, convinced that if it works for their competitor, it will work for them.
At first glance, this might seem reasonable. After all, they’re drawing inspiration from successful businesses in their niche. However, there's a problem: Many of these reference websites are outdated, poorly designed, lack essential features, and often aren’t even fully responsive. This is where your expertise as a web designer or web developer becomes crucial. Your job isn’t just to build what the client asks for—it’s to build what they actually need.
The Danger of Copying Without Context
Clients who request direct copies of competitor websites usually have limited exposure to modern web design trends. Their view of what a great website should be is restricted to their immediate competition. They might not have seen innovative, high-converting websites outside their industry or even within it but on a global scale.
By simply copying an existing website, they risk:
- Outdated designs that fail to impress modern users.
- Poor usability that could frustrate visitors and drive them away.
- Lack of differentiation, making it hard for their business to stand out.
- Missed opportunities for better user engagement, conversions, and revenue.
Why Web Developers Must Guide Clients
Web developers and designers are not just builders; they are consultants. A great developer should:
- Educate Clients on Modern Trends
Explain why a competitor’s website may not be the best model. Show them examples of better designs and functionalities that suit their industry. - Highlight User Experience (UX) and Mobile Responsiveness
Many older websites are not mobile-friendly, yet mobile traffic now accounts for over 62% of web traffic globally. Guide clients toward designs that ensure a seamless experience across all devices. - Recommend Scalable and Future-Proof Technologies
Many business owners don’t know the difference between a static HTML website and a dynamic one built with modern CMSs like WordPress, Shopify, or custom web applications. They may also be unaware of the power of integrations such as automated booking systems, chatbots, or customer relationship management (CRM) tools. - Showcase Conversion-Optimized Features
Instead of just mimicking what exists, introduce better solutions. For example, if a competitor’s website has a basic contact form, suggest a lead-capturing funnel with automated follow-ups to increase conversions. - Explain the Importance of Uniqueness
A business needs to stand out. Having a website that’s just a clone of another sends a message that they’re not innovative. Customers prefer brands that appear forward-thinking and authentic.
How to Convince Clients Without Offending Them
Some clients are resistant to change, especially if they have a rigid mindset about what they want. Here’s how to handle such situations:
- Show real examples: Instead of just telling them, visually compare an outdated website with a modern one in the same industry.
- Use data: Mention stats about how better UX leads to higher conversion rates.
- Speak their language: Avoid technical jargon and focus on business benefits.
- Be collaborative: Instead of outright rejecting their request, say, "That’s a good reference. However, we can enhance it by adding these modern elements..."
Conclusion
A great web designer or developer doesn’t just execute client requests—they guide them toward the best possible solution. While it’s tempting to just deliver what a client asks for, taking the time to educate them ensures they get a website that truly serves their business in the long run.
Next time a client asks you to copy a competitor’s site, take it as an opportunity to showcase your expertise. Guide them toward a more effective, modern, and high-performing website—one that will help them stand out, not just blend in.
Do you want a website that sets your business apart? Contact us today for expert web development and consultation!
