7 ways that you can make money from your blog
Posted on January 31, 2021
Do you have a great passion for writing?
Already have a blog or are planning to start one?
In addition to doing blogging as a hobby, you can as well make it a source of income. Starting a blog is not a get-rich-quick scheme, but if done right it can give you enough income to foot your bills and afford you a nice life.
Before monetizing the blog, it is recommended that you first build consistent and significant traffic with at least several thousands of page views per month. Good traffic doesn’t come overnight so it will take you some time and effort. Keep posting high-quality and valuable content that your audience will resonate with and find useful regularly. With time your blog will gain traction and start getting adequate organic traffic.
In this article we will explore 7 different ways in which you can make money from your blog as outlined below:
1. Selling your services
You probably are skilled or talented in a specific area eg. in web design, content marketing, graphic design, photography, etc. You can use your blog to promote your services and your audience will start contacting you to provide them with your services.
2. Selling your own products
With a huge fanbase of loyal and engaged followers on your blog and social media, you can sell them products related to your blog niche. For instance, if your blog is about fashion, you can sell clothing, etc. Your acts as a good way of doing content marketing for your products.
3. Affiliate Marketing
Affiliate marketing is one of the most popular ways of monetizing a blog that most bloggers use. It is a type of performance-based marketing in which you promote other people’s products and get paid a commission of the profit for every customer that you bring and make a purchase.
This type of monetization requires an engaged and connected audience who are like your community. You simply recommend to them, relevant products and services that you already use and enjoy via affiliate links. Once a person clicks on your link and makes a purchase you get a commission for your sale.
There are some companies that pay you for sending them traffic but the majority pay you when a sale has been made. Only promote affiliate links to products related to your blog niche and those which your audience is likely to be interested in.
To get started, you can sign up with an affiliate network such as Clickbank, CJ Affiliate and ShareASale among others. Or you can go directly to the product/service seller’s website. If you scroll to the bottom of most large brands’ websites you will see an affiliates link for affiliates account registration.
After registering you will get your affiliate links, which you can then add to your blog posts.
When you promote affiliate products offer, the law requires you to add a disclaimer to your site that some of the links on your website are affiliate links and that you will earn some commission if the viewers click on the links and make a purchase.
This is probably the most common way of monetizing blogs. The most used advertisement model is Google Adsense, which is the Ad network by Google. To get started, you sign up to the Adsense platform and submit your website. It goes through a vetting process where it gets checked on whether it adheres to their guidelines & rules. When it gets accepted and approved you are given a small snippet of code which you are required to place on your website to start showing the Ads.
Other popular Ad networks include:
In addition to Ad networks, you can make the advertisement space open to anyone who wants to advertise on your website. You can achieve this by creating an “Advertise” page where you describe what is required and how much you charge to display Ads on your website.
It is important to note that too many Ads will turn away web visitors. Try to make them as few as possible and make sure they are relevant/related to your blog content.
5. Publish sponsored posts
Another way to make money from your blog is to write sponsored posts for brands. A company pays you a certain dollar amount to write a blog post about their product or service where you recommend them. The amount of money you make from sponsored posts depends on factors such as the number of monthly page-views your blog gets and the number of followers you have across your social media accounts. You can get from $150 upwards to $1000s per post.
Pricing also depends on who writes the post; you or the brand you are promoting. Definitely, if you do the writing you will have to charge more.
To get sponsored posts, you can either approach the brand or get approached. When approaching them you can send the proposal via email or even go to them physically. When approaching them, let them know what they will gain from the article on your blog such as target audience reach, social shares, backlinks benefits, and sales opportunity.
To get approached, have an advertisements page on your blog to let people know that you are open for sponsored posts. Add an email address through which companies can contact you for more information.
Always thoroughly review the brand, their products, and services before promoting them on your site to ensure they are legit. Avoid sponsorships that have nothing to do with your blog niche. Always maintain a balance between sponsored posts and the regular ones to retain site to avoid turning off your audience.
6. Coaching/ Online courses
Constantly posting quality and relevant well-written content in your niche lets people know that you’re a professional who knows what you are doing. It also positions you as an expert, leader, and credible source of information in your field.
Once you get a good number of followers who trust and are loyal to you, you can start coaching them in your area of expertise through webinars or create online courses. Popular ways of hosting your courses include established education sites such as Udemy, Skillshare, etc. You can also create your own custom Learning Management System or use WordPress plugins to add the courses feature if you use WordPress.
7. Offer Consulting services
You can also offer consultancy services to your followers at a fee. You can do this via phone call, email, Skype, or Zoom and give personalized advice in your niche.
In this article you have learned what you need to start making money from your blog and 7 different ways in which you can monetize the blog. This list is not exhaustive. There other ways in which you can make money from blogging, however the above are the most popular ones. It is my hope that you have found this information useful.
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