Why your business need to have a website

Posted on December 12, 2020

If you are a business owner, you probably at some point have asked yourself if at all you need a website for your business. So, is it worth it to get one? Yes, you definitely need a website. No matter what kind of business you are in, having a website will take your business to a whole new level. Outlined below are a number of reasons why you should consider having a website for your business:

1. Improves business credibility

Majority of consumers expect companies to have an online presence (including a website) and will trust less a company that doesn’t have one or consider it less professional. In fact, 56% of people stated that they won’t trust a business without a website. A website is the first place people go to check for a company’s information and credentials to build some trust. Having a good website instantly boosts your credibility as a legitimate business. A website can be your number one tool for standing out in a crowd if it’s professionally designed and properly functioning.

2. Helps in reaching a wider audience

It is with no doubt a goal for every business to reach as many people as possible, generate more leads, and make more sales. Research shows that more than 59% of the global population are active Internet users. In fact, 3.5 billion Google searches are conducted every day. There are hundreds if not thousands of people searching for your products and services online daily. 97% of consumers have said that they go online to find local businesses. At this very moment, there is someone in your area online and searching for your exact service.
Just imagine if your website is there at the top on page 1 of Google results when people search for keywords related to your products and services.
I am sure you wouldn’t mind getting a chunk of the potential customers. Getting a well-designed website, optimized to rank high on search engine results can put your business ahead of your competitors. Contact us today to get a search engine optimized website for your business.

3. People are searching you online

In the current technological era, most businesses from across all industries have an online presence which includes having a website. Having a website is now like a standard for businesses. The majority of your potential customers expect you to have a website and are searching for you online trying to gather more information about your business before making a purchase decision. By having one, you will be a step ahead.

4. It helps showcase your products & services the best way

With a website you can have well-designed pages that give detailed information about your products in an organized manner. If you provide services, you can as well describe them in the best way possible showing clearly why the customer should choose you. Through the website, you can show your previous works and display your customer testimonials.

5. Saves time for your business

In business, time is very important and every minute counts. There are usually common questions that your customers are likely to call you and inquire about. Answering these questions individually to customers can be time-consuming and repetitive. Your website can save you that time by providing answers to common customer questions and inquiries which can be viewed by many customers simultaneously. You just need to have an FAQ(Frequently Asked Questions) page.
With a website, you can as well automate some of the repetitive tasks and save time. You can spend your time doing more valuable things.

6. Helps cut your business cost

Without a website, you probably showcase your products and/or services using paper catalogs and brochures. What if the information changes? You will need to have newer updated ones printed which can be expensive. As for a website, it is much easier to edit and keep products and services information up-to-date at no extra cost.
As well as simply displaying information, you can also use your website to sell goods & services directly to consumers. This sometimes can eliminate the need for “brick-and-mortar” stores which can hugely cut operating costs. This can help you to lower your prices, giving your business that real competitive edge.

7. Undesirable social media reach

So, you have(or are intending to create) a Facebook page or a Twitter account for your business and you think you don’t need a website? Well, nowadays organic social media reach is diminishing. When you post on Facebook, only a small fraction(mostly less than 5%) of your followers get to see it. Anik Singal, an internet entrepreneur claims that with over 1 million followers on Facebook, only 10k people get to see his post when he is very lucky. That is approximately 1% followers, so you can guess how many out of your 1k followers are likely to see when you post. These social media platforms want you to pay in order to reach more people (including your followers). Having social media presence can greatly help your business grow, not solely but in combination to have a website.

8. It is the cheapest mode of advertisement

Print media, television, radio, and billboards are among advertisement methods that reach many people. However, they are way too expensive for small and medium-sized businesses. The good news is that now with the internet you don’t have to worry anymore as a small business owner. Over 59% of the global population are active Internet users. So, by having a professionally designed website that is optimized to rank high in search engine results, you can reach thousands of potential customers. You only need to pay some very affordable fees for web development and for domain registration and web hosting. This makes getting a website the cheapest and most convenient mode of advertisement.

9. It works for you day and night

Your employees have a limited number of hours in which they can work for you in a day. On the other hand, your website is available and works for you without tiring or the need for supervision 24 hours a day, 7 days a week throughout the entire year. Through your website, your customers can access your business information, send inquiries or even place orders when you are asleep at night. That’s amazing.. no employee can do that for you.

10. Provides Level ground for competition with bigger companies

Most of the traditional ways of advertising(print media, radio, television, billboards, etc) are very expensive for small businesses/startups to afford. This gives the established companies an upper hand and creates unfair ground for competition. With the rapidly growing internet accessibility, the internet has now become the go-to medium for advertising. If you hire a professional website developer well skilled in search engine optimization, your website can get to page 1 of search engine results enabling you to compete with the giants in your industry and reach thousands of potential customers.

11. It simplifies communication with the customers

Websites usually have a contact us page with a form in which customers can fill in and submit their inquiries within seconds. This page also contains the contact details of a business such as an email, phone number, and social media links which the customers can use to contact you.

12. Helps in engaging and keeping your customers updated

Your website can have events or blog section in which you can be posting updates about your company, upcoming events, or simply your thoughts and opinions in your field. This helps in keeping your customers updated with your company activities as well as providing a medium for engaging with them through the comment section of your blog. They get to know you and connect with you at a deeper level.

This post is in no way exhaustive of the reasons you should consider having a website. There are many more reasons. I would advise that if you take your business seriously and still don’t have a website for it, now is the time to get one.