A guide on choosing the right website designer

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Posted by John Mwaniki on 14 Sep 2017

Starting a website is one of the most efficient, fast and cost-effective ways of marketing your products and services. Therefore, having a website in this era is inevitable for reaching a wide base of prospects. Your website becomes the digital storefront of your business and represents the first contact point for many prospective clients. As it is said first impression is the last impression, first experience of a user with your website makes first and important impression of your business, quality and brand. This necessitates taking your time to ensure you have the best online presence ever to represent your business.

Today there are very many web designers, so getting a web designer is a matter of some minutes. However, getting the right web designer that will create the right online representation for your business and maintain your brand is the difficult part. It is important to do your research well to determine whether the agency you want to hire is the best option. Here are some key factors that will help you find the right web designer and how you determine if they have the required skills to undertake your web development project.

Experience

Experience gives a better idea about the web designer’s skills. Before hiring an agency, consider how much experience it has through evaluating its past works. An experienced web design agency will not hesitate to show you some of the websites it has created in the past. Check the design of the websites to determine whether they are appealing and user-friendly. Were the past projects successful? Apart from this, find out whether they are optimized to rank well on search engines. You not only want a professionally looking website, but one that can also be easily found by customers. If its previous projects observes 14 main characteristics and qualities of a good and effective website, then you are good to go. Hire the agency.

The right technology

Different web projects need different technology to accomplish various functionalities. Not all web designers have all the necessary skills for some types of web development. For example, you may want features such as a live chat system, forum and blog implemented, or professional search engine optimization done for your website. Not all web designers can implement these features or provide various services. It is up to you as a client to inform the designer of all the feature’s you anticipate your website to have so they can tell you whether they can complete it.

Price

The cost of web design project is one of the key factors that many clients consider while looking for a web designer. Having a budget is crucial prior to starting to look for web designers as it helps you in knowing which agencies you can hire. You can get the idea of how much agencies will charge by checking for the prices in their websites or by sending request for quotes. It is advisable to look for relatively affordable service providers. However, it becomes very tricky to resist a temptation of hiring the cheapest web designer. If they are very cheap, do a bit more investigation before committing – Cheap web design may end up costing you more in the long run, as it probably won’t serve its purpose very well and you may end up getting it rebuilt.

Your website can give you great advantages over other competitors when it is professionally designed with your brand and audience in mind. However, not every web designer knows what it takes to make a professional business website that is going to convert visitors into paying customers. This is why you should hire professional web designers and developers with a track record of quality web design services.

Related articles:

14 main characteristics and qualities of a good and effective website

8 Reasons why your business should have a website

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